The UFO line of unfiltered wheat beers is brewed by the Mass.
Since then the UFO line has grown to include flavorful year-round offerings like UFO White Ale and UFO Raspberry, and fresh seasonal offerings such as UFO Twist and UFO Huckleberry. UFO hit the scene in 1998 with a Hefeweizen.
The name UFO stands for UnFiltered Offering all UFO beers are unfiltered, leaving the yeast suspended in the beer which creates its signature cloudy appearance. There’s great history, tradition, and craft behind these beers, but that doesn’t mean they can’t be uncomplicated and easy to drink.”Ībout UFO Beers: UFO is a portfolio of wheat beers that’s a little bit different, a little more refreshing and flavorful, and most importantly, a beer that everyone can enjoy. That’s a big reason why we started brewing UFO beers. “The less time that’s spent getting caught up in the details, the more time there is to actually enjoy the beer. “Choosing a beer shouldn’t be hard,” says Dan Kenary, Mass Bay Brewing Co. Consider your new hub for flavor adventures. The site will be chock-full of info about UFO beers, recipes (food and cocktail!) that infuse UFO beers, and fun ways to enjoy UFO beers without any sort of cooking going on anywhere around you. To go along with the new packaging, a brand new UFO website will launch on April 6th. The new colors and fonts, for example, are brighter, friendlier, and fun-er, conveying the flavorful, refreshing, unfiltered wheat beer goodness you can/should expect when you drink a UFO beer. Each element of the package is meant to provide subtle cues about the beer inside. It is designed to better communicate what UFO is all about. The refreshed new UFO look was a collaborative effort between the Brewery’s in-house design team and Boston-based brand strategy firm, Catapult Thinking. Discovery is half the fun in beer drinking, right?” We’ve put a lot of thought into every piece of it so that the curious beer drinkers out there get a hint of the adventure that awaits, without giving too much away. Now they’ve got the look and voice to match what they’ve always been.
HARPOON UFO WHITE BEER ADVOCATE FULL
“These beers are brewed to be fun, interesting, and full of flavor. “UFO is raring to take off,” says UFO Brand Manager, Victoria Kidder. Fast forward about two decades (today), and these refreshing, sometimes-fruit-infused-but-always-easy-drinking UFO beers have become the ultimate flavor quenchers. “You want to put fruit in my beer? Get outta here!” was a common reaction. When the first UFO offering, Hefeweizen, was introduced in Boston back in 1998, the idea of a cloudy beer served with lemon was an alien concept to some. What the huck is a huckleberry? It’s like a blueberry. Along with the original unfiltered favorites, a brand new UFO summer seasonal offering, UFO Huckleberry, will make its debut. Beginning this week, the newly redesigned packages of UFO White Ale, UFO Hefeweizen, and UFO Raspberry will begin their journey from the Brewery and landing in coolers near you. (Boston, MA) – The Harpoon Brewery‘s UFO line of unfiltered wheat beers has been refreshed, including packaging, crowns, an embossed bottle and tap handles.
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